
Interactive Platforms
Interactive. Accessible. Engaging.

HYPER LOCAL SEO
Hyperlocal platforms are probably the most used marketing strategy in the real estate business today. The bread and butter of most brokerages is local SEO, and this trend will continue to grow in real estate for the foreseeable future, as platforms are pushing to personalize results based on interest and location. The later is even more important, as the majority of a user's intent is typically local in nature.
For example, getting dinner reservations, looking for nearby events or finding what homes are for sale in my area (your current location). The importance of being hyper-local is upon us.
SOCIAL MEDIA PLATFORMS
At Puerto Rico Sotheby’s International Realty, we connect with people and cultivate relationships . By harnessing the power of social media, we can count with more potential opportunities to connect buyers with your home.
Social Media, like real estate, is about connecting people and cultivating relationships, which makes it the ideal tool for marketing your home. Social media is not only a buzzword, but a powerful marketing vehicle. It has massive global reach, as well as the ability to engage and interact in real time and create lasting connections anywhere, anytime.
Reaching over 50,000 local and international users weekly from all social media platforms.
With a follower base of over 9,500+ locally
INTERACTIVE CONTENT
At its core, interactive content is a way for a real estate agent to have a conversation with an audience, and engage clients, and potential clients alike.. Interactivity brings the dynamism and persuasive conversation, and an in-person interaction to a platform, blog, email or paid media ad.
This is why real estate agents need marketing solutions that engage a potential buyer, or communicate on a personal level with a prospect who could rapidly become highly qualified lead, interactively.
INTERACTIVE APPLICATIONS
Social Media, like real estate, is about connecting people and cultivating relationships, which makes it the ideal tool for marketing your home. When used artfully, social media is not only a buzzword but a powerful marketing vehicle. It has massive global reach, as well as the ability to engage and interact in real time and create lasting connections anywhere, anytime.
Sotheby's International Realty |
AppleTV
Designed to reflect the look and feel of sothebysrealty.com while simultaneously optimizing elements for the unique navigation and display on Apple TV, the home screen features a rotating assortment of properties from the world over with a combination of stunning high-resolution photography and high-definition filmmaking.
Apple TV is found in 24 million homes and with our innovative Apple TV app families can share the experience of discovering Sotheby’s International Realty® brand properties from the comfort of their couch or home theater room. Apple TV allows the Sotheby’s International Realty brand to present our curated high definition videos and photography on a screen larger than ever before. Unique to our app, explore properties via our visual lifestyle search and keep track of your favorite properties and recent searches. The app is designed to make it easy for the consumer to interact with the Sotheby’s International Realty brand.
Download it on Apple TV App Store by searching: “Sotheby’s International Realty”.

CUSTOM PROPERTY WEBSITES
Our exclusive partnership with The Telegraph, the best-selling of all quality newspapers in the United Kingdom, celebrates the world's best places to live through integrated pages of custom content. Additionally, Sotheby's International Realty listings are dominantly displayed in The Telegraph's real estate portal.